WHY CHOOSE FAIRTRADE

In light of Fairtrade month, we wanted to talk more about what the Fairtrade certification means to us as a brand, but also about what it represents for you, our beloved customers. 

Four O'Clock relies on the hard work of the farmers who grow the tea bushes and harvest their leaves to produce a variety of high-quality products. By having the Fairtrade certification, we pledge to whole-heartedly support these farmers, their families, and their communities by ensuring that they receive fair compensation and that their work conditions are ethical. 

By looking for the Fairtrade logo when shopping, you are making a conscious effort to improve work conditions for these producers, especially women and children, on an international scale.

As a women-owned business, we believe in equal opportunity in the workplace and so does Fairtrade Canada. Indeed, they prohibit gender-based discrimination and include women in decision-making. They are actively working to provide women and girls with a better future in farming and we are proud to be a part of that mission.